Our Signature Professional Education
The Cut It Kinky Digital Live Hybrid Intensive is the the first education + mentoring program for tightly curly hair care practitioners.
It charts new territory in our industry where we are finally able to center what we have coined “Black Girl Curls” as conceived by the owners of said curls. Rich with the culture, history, and lived experience of our target market, we bypass the forced emphasis on acceptability politics in hair, as shown by the preference for looser and lighter curls in product marketing and education.
The Hybrid Intensive is a six week digital course paired with a three day hands on experience that will completely change the way you approach your business behind the chair. In this intensive we work on building both business/organizational systems and technical mastery to give you the tools to be the destination for tight curls in your area.
What's Inside The Digital Course?
Module 1: Maximize Your A.T.M.
Which currency is the most valuable? Your Attention/Energy, Time, or Money?
We determine your primary currency to determine how you proceed in business as a curl stylist.
Module 2: Work Your Chair
Streamline your business to maximize revenue behind and beyond the chair. We uncover your ideal target market in order to:
Attract your dream client
Create your "love to do" menu
Stop doing the shit you hate
Module 3: Price For Profit
Affordable means nothing If you can't stay in business
We reveal your balls to the wall revenue goals and develop a pricing, product, and packaging plan to achieve it.
Module 4: Own Your Online Real Estate
You must be Googleable with receipts
Forget about branding, Lets Talk Visual Communication across all platforms and why it is imperative to bring your customer on a digital journey before they ever sit in your chair.
Module 5: Communicate Your Value
Fear & Money don’t mix, you must understand and clearly articulate the value you bring to your clients hair lives.
We crafting compelling copy for the curls and the culture that is clear, authentic, and persuasive.
Module 6: Set Your Systems
A failure to plan is a plan to fail.
We dig into your business model, intellectual property, and legal structures with a small business attorney to discover where you are leaving coins on the table.
Module 7: Tight Curl Theory
We are elevating the natural hair game by defining and standardizing the lexicon for both professionals and consumers.
Having common language, processes, and procedures allows us to serve our clients with confidence and achieve the results that inspire raving fans.
Module 8: Tweak The Tight Curl Technique
A bomb curl set that lasts a minimum 5 days is 90% of the reason your tight curl client is sitting in your chair. Can you deliver the goods?
We deconstruct the mechanics of a tight curl set with products, tools, and procedures for you to excel with any hair that presents itself
Module 9: Curl Play
Tight curls grow up and out. Cutting them is sculpture (3D) vs. painting (D).
Up to now cutting has been taught like painting. We break the mold to teach you tight curl sculpture as you develop your innate vision to trust what you see and just cut it.
What Happens In The Live Three Day Class?
We could say so much about how transformative the three day experience is but we'd rather let you hear from real Cut It Kinky Alumni.
"Ladies thank you so much for putting together this training. I have been searching high and low for education on natural/kinky/super curly hair and you nailed it! Very informative, professional, and to the point.
I am especially thrilled that this was a recorded training so I can go back and re-watch the lessons at my leisure. Sometimes when you go to class it’s great in the moment then half of the information leaks out before making it home! Brilliant.”
- Adriana Albornoz, Co-Owner A+M Beauty Lounge in Tampa, FL
Be prepared to dedicate between 5-8 hours per week of class and 3 full days at the end for our hands on experience with live models. The live class will be held in Chicago, IL.
Our goal is to collaboratively share techniques, practices, products, and methods to inspire your professional growth.
The next Cut It Kinky Digital Live Hybrid Intensive is April 15th - June 3rd, 2019
(The live class on 6/1-6/3 is now full and we have added 6/22-6/24 as a second live class to go with this enrollment period)
Enrollment will open March 5th, 2019 and will end April 10th, 2019 at 11:59pm.
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