Natural Hair Should Be Simple
We’re doing too d*** much when it comes to our hair. Butters on top of oils on top of conditioners on top of more oil. Cleansing the buildup with lotion-y cleansers. Slicking down our edges with sludge and gels that feel like glue. The underlying theme of this challenge is really just wash your hair. With shampoo. And use simple conditioning and styling products with water based and water soluble ingredients. Join us for a simplistic but revolutionary natural hair experience.
So What Is The #30DayHairDetox?
One day we were sitting around the salon in Chicago discussing the trends in natural hair. As Aeleise was educating a client on how all the right things she was doing for her hair were actually causing her issues, Aisha got the brilliant idea to turn my so-called method into a challenge. Everybody else has challenges for length retention and protective styling, why not one for removing all the gunk we pile on our hair daily?
Enter the #30DayHairDetox Email Challenge.
We aren't asking you to make a permanent change so don't go throwing out all of your good products just yet. We're only asking you to explore the true beauty of your hair with a water based philosophy.
30 days of :
No Raw Shea Butter
No Raw Coconut Oil
No Raw Castor Oil
No Eco Styler
And eliminating products in our routine that include these in their top five ingredients.
For us and many professional stylists...this is a lifestyle. To the most people in the natural hair community this is absolute crazy talk. However it’s not really all that crazy and it actually works.
Starting Monday 1/8/18 we will be sharing excerpts from our digital guide, Black Curl Magic, on the science of why we ask you to eliminate our no no's from your hair routine for 30 days.
If after 30 days you're ready to return to your tried and trues, have at it!
What Participants Are Saying . . .
The 30dayhairdetox is all about loving your hair and learning an effective regimen, the benefits of using great products with quality ingredients and getting away from the over and/or unnecessary usage of heavy oils (like shea, coconut, and castor), gels with polymers, silicones and parabens (things that coat the hair, weigh it down and block moisture).
This is key to ending the common, never ending cycle of searching for that "Holy Grail" product or next great product discovery which, consequentially, leads to overly dry, damaged, breaking hair.
Bottom line, clean hydrated hair is happy, healthy, simple hair. Aka: FREEDOM.
Detox participant & Licensed /Practicing Cosmetologist
The #30daydetox is amazing! The things we are conditioned to believe we need are the very things that we really don't need as liberally as we once thought. Prior to the detox, my hair was heavy and did not hold moisture for very long. I learned a lot about the science of hair and what hydration means. More importantly, I learned about my hair and what it feels like in different stages. Now my hair is light, it holds moisture for about 6 days and my curls are truly popping! I appreciate Aeleise and Alishia for their time, patience and knowledge during this process. I truly recommend it for every natural hair beauty!
I stumbled upon this 30 day detox while scrolling through Facebook. Of course I had my doubts because I have already tried so many different things, but I figured what could it hurt. Especially after reading what they were having us avoid, which was everything I was using, and of course my hair was dry. So I signed up. I looked through my arsenal of products and I did not have one thing that met the criteria of the detox. Since no store had what I needed I had to order it and wait for it to arrive, and of course I love them. The products they suggested are amazing and work great. No hit and miss like my previous experiences. Joining this detox has given my hair life, making this the best decision I could have ever made for my hair. I can honestly not stop sharing with any and everyone. I am so so thankful for Aeleise and Aishia and there willingness to take the time and teach us how to properly take care of our hair. Thank you for everything ladies. I am really looking forward to the next detox.