Join The #30DayHairDetox Email Challenge
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Natural Hair Should Be Simple
We’re doing too d*** much when it comes to our hair. Butters on top of oils on top of conditioners on top of more oil. Cleansing the buildup with lotion-y cleansers. Slicking down our edges with sludge and gels that feel like glue. The underlying theme of this challenge is really just wash your hair. With shampoo. And use simple conditioning and styling products with water based and water soluble ingredients. Join us for a simplistic but revolutionary natural hair experience.
So What Is The #30DayHairDetox?
One day we were sitting around the salon in Chicago discussing the trends in natural hair. As Aeleise was educating a client on how all the right things she was doing for her hair were actually causing her issues, Aisha got the brilliant idea to turn my so-called method into a challenge. Everybody else has challenges for length retention and protective styling, why not one for removing all the gunk we pile on our hair daily?
Enter the #30DayHairDetox Email Challenge.
We aren't asking you to make a permanent change so don't go throwing out all of your good products just yet. We're only asking you to explore the true beauty of your hair with a water based philosophy.
30 days of :
No Raw Shea Butter
No Raw Coconut Oil
No Raw Castor Oil
No Eco Styler
And eliminating products in our routine that include these in their top five ingredients.
For us and many professional stylists...this is a lifestyle. To the most people in the natural hair community this is absolute crazy talk. However it’s not really all that crazy and it actually works.