Our Signature Professional Education
The Cut It Kinky Digital Mastermind is the the first hybrid digital/live education + mentoring membership for tightly curly hair care practitioners.
It charts new territory in our industry where we are finally able to center what we have coined “Black Girl Curls” as conceived by the owners of said curls. Rich with the culture, history, and lived experience of our target market, we bypass the forced emphasis on acceptability politics in hair, as shown by the preference for looser and lighter curls in product marketing and education.
The Alumni Mastermind is a monthly membership that will completely change the way you approach business + curls behind the chair.
What's Inside The Mastermind?
The Content of The Cut It Kinky Digital Mastermind is found in three pillars. Create, Curate, and Cultivate. Each month we focus on one of our nine framework topics to deep dive into what you as the professional need to grow and thrive in your business.
Create
Maximize Your A.T.M.
Which currency is the most valuable? Your Attention/Energy, Time, or Money?
We determine your primary currency to determine how you proceed in business as a curl stylist.
Work Your Chair
Streamline your business to maximize revenue behind and beyond the chair. We uncover your ideal target market in order to:
Attract your dream client
Create your "love to do" menu
Stop doing the shit you hate
Price For Profit
Affordable means nothing If you can't stay in business
We reveal your balls to the wall revenue goals and develop a pricing, product, and packaging plan to achieve it.
Curate
Own Your Online Real Estate
You must be Googleable with receipts
Forget about branding, Lets Talk Visual Communication across all platforms and why it is imperative to bring your customer on a digital journey before they ever sit in your chair.
Communicate Your Value
Fear & Money don’t mix, you must understand and clearly articulate the value you bring to your clients hair lives.
We crafting compelling copy for the curls and the culture that is clear, authentic, and persuasive.
Set Your Systems
A failure to plan is a plan to fail.
We dig into your business model, intellectual property, and legal structures with a small business attorney to discover where you are leaving coins on the table.
Cultivate
Tight Curl Theory
We are elevating the natural hair game by defining and standardizing the lexicon for both professionals and consumers.
Having common language, processes, and procedures allows us to serve our clients with confidence and achieve the results that inspire raving fans.
Tweak The Tight Curl Technique
A bomb curl set that lasts a minimum 5 days is 90% of the reason your tight curl client is sitting in your chair. Can you deliver the goods?
We deconstruct the mechanics of a tight curl set with products, tools, and procedures for you to excel with any hair that presents itself
Cut Like An Artist
Tight curls grow up and out. Cutting them is sculpture (3D) vs. painting (D).
Up to now cutting has been taught like painting. We break the mold to teach you tight curl sculpture as you develop your innate vision to trust what you see and just cut it.
"Ladies thank you so much for putting together this training. I have been searching high and low for education on natural/kinky/super curly hair and you nailed it! Very informative, professional, and to the point.
I am especially thrilled that this was a recorded training so I can go back and re-watch the lessons at my leisure. Sometimes when you go to class it’s great in the moment then half of the information leaks out before making it home! Brilliant.” 
- Adriana Albornoz, Co-Owner A+M Beauty Lounge in Tampa, FL
F.A.Q.
Q. Who is the Cut It Kinky Digital Mastermind for?
A. The driven licensed cosmetologist who knows they are meant for more impact on the beauty industry and the curly + natural hair market. You constantly are seeking , studying, and implementing sound business practices to enhance your A.T.M. (attention, time, and money). You are passionate about the transformation of your clients hair lives and the growth of your clientele.
Q. Who is the Cut It Kinky Digital Mastermind not for?
A. Stylists who are not committed 100% to doing the work. Course and certificate hoarders. Folks who jump from class to class, method to method, and technique to technique without implementing and innovating in their business. Individuals who are too scared to break out of what they know isn't working to try something new. Copycats. And it must be noted that lurkers are not allowed.
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